Frame the decision
We name the choice, who will make it, the competing explanations and what would count as sufficient evidence.
Our method
Follow the pattern. Preserve the context.
Our method moves from the decision at hand to the smallest body of evidence that can answer it responsibly. It is designed to make reasoning visible and recommendations usable.
Every analysis is discussed with the people who understand the work around the data.
Test the signal
We audit event meaning, identity rules, time coverage and known gaps before treating activity as behaviour.
Trace the pattern
We study sequences, intervals, cohorts and work contexts. Averages are used only where they preserve the story.
Make the handoff
Findings become a clear recommendation, confidence statement and a short list of observable next moves.
Principles
What remains true in every engagement.
UsefulDecisions come before reporting volume.
LegibleMethods and caveats stay visible.
ProportionateWe collect only what the question needs.
Your working session
Map one important journey with us.
A 30-minute introductory call is enough to identify the decision, the people involved and whether behavioural analysis can move it forward.
Arrange an introduction